Why Your Gym Leads Are Ghosting You (And How to Fix It)

You finally got a new lead — and then... nothing. No replies. No show. No sale.

It’s not just you. Most gyms lose the majority of their leads before they even get a chance to show what they offer.

Here's why that happens — and how to fix it.

❌ Mistake #1: You're too slow to respond

The top gyms respond to leads within 15 minutes — and have close rates over 60%. If you wait hours or days, they’ve already signed up somewhere else.

❌ Mistake #2: You're sending generic messages

“Hi, thanks for reaching out. We have great facilities.”
No one cares. You sound like a robot. People want to feel seen — not sold to.

❌ Mistake #3: There's no clear next step

If you’re not saying, “Want to come in for a free workout?” or “Can I book you for a tour?” — you’re wasting your shot.

✅ What to Do Instead

• Respond fast: Speed shows professionalism and builds trust.
• Personalize: Ask what their goal is. Mention their sport. Speak their language.
• Invite action: Set a time. Book a trial. Create a real commitment.

🧠 Bonus Tip

It takes an average of 7 touchpoints to close a sale. If they go quiet, follow up. Don’t spam — but don’t disappear either.

Want help doing all of this 24/7?
GymGreet follows up like a human — and you only pay if they book.