Don’t Sell Your Gym — Sell the Result

Most gym owners try to sell the gym itself: the equipment, the hours, the square footage.

But your prospects don’t want a treadmill. They want results.

❌ What They’re Not Looking For

• “A great bench press”
• “Tons of machines”
• “24/7 access”

✅ What They’re Actually Buying

• To take their shirt off at the beach without feeling self-conscious
• To stop wheezing after 3 flights of stairs
• To feel confident talking to someone they like
• To avoid a scary doctor's warning

🧠 The Shift: Sell Outcomes

Next time you talk to a lead, don’t say “We have new equipment.”

Say: “You told me you want to get stronger and feel more confident — let’s build a plan to make that happen.”

Want to automate follow-up that sells outcomes — not features?

GymGreet personalizes every message based on what your lead actually cares about.