What to Say to a New Gym Lead: A Real Script That Converts

Gym owners often ask: “What do I say when a new lead messages me?”

Here’s a real conversation between a gym and a 15-year-old soccer player who filled out a form — and what we can learn from it.

🗣️ Real Lead Follow-Up Example

Gym:
Hey! This is Jordan from Apex Gym. Saw you filled out our form — just wanted to say hi and see what made you reach out. Got any goals you're working on?

✅ Low pressure, personal, and opens the door to discovery.

Lead:
I wanna get stronger

Gym:
Awesome — is that for a sport, or just something you’ve been thinking about?

✅ Great follow-up. Simple but reveals context.

Lead:
For soccer. I want to get faster and build muscle.

Gym:
Got it. Midfielders need explosiveness and endurance. Are you training for a team or just trying to get ahead?

✅ Adds value and shows understanding.

Lead:
I want to be team captain and get recruited.

Gym:
Big goal — we’ve helped others with that. Want to come in for a free session? Also, are you in high school or club ball?

✅ Closes the loop, sets up a clear next step.

💡 Lessons from This Script

• Don’t pitch right away — ask what matters to them
• Use knowledge to build trust
• End with a clear next step
• Personalize — especially if it’s a teenager

Want your follow-up to sound like this 24/7 — without doing it yourself?

GymGreet learns what your leads care about and messages them for you.